Coloring my hair brings up memories of my teenage years, where I would buy at home dye because the model on the package looked gorgeous, in hopes that I would not only resemble her hair color-wise but having her general gorgeousness rubbed off myself. Needless to say many of my experiments at home were rather traumatizing, even one time my dad couldn't bear my tears anymore and drove to every open store on a Sunday to buy a color that should fix the orange desaster I made. Growing up I learned that I couldn't achieve the desired results at home and treated myself to a coloring at the hairdresses, from dark blond to dark brown I tried a few colors. Then about three years ago I decided to go the natural way and left my hair uncolored. I said to myself that I rather enjoy my natural color until the greys creep upon me. And they did eventually, but still not as numerous that would justify a full head coloring. I was more interested in keeping my hair color luminous and healthy, enjoying the occasional highlights resulting from sunny summers.
When I was invited to a press event organized by Wella to reveal their new coloring innovation Illumina Color I felt right away that we would speak the same language. Luminous, sheer and iridescent colors that look better than your natural hair color? Count me in! The new, slightly cooler color schemes are achieved with their new innovative microlight technology, blocking oxidation and leaving the hair surface healthy and transparent. I was really stunned to see all the research and development that went into this breakthrough product. Since I saw comparison pictures on how this coloring treated hair as gentle as possible, I was up for a change myself.
The Illumina brand ambassador Bruno Niggli and his team examined my hair and offered me, the one who is always on the fence whether to go lighter or darker, their advice. They wouldn't suggest to go as dark as I always adore on other people but rather just go a shade darker, which will already result in a change for me as the tips of my hair were naturally lighter.
It's hard to show the difference in pictures as my original hair color looked darker in these but in person the change is quite obvious. I really loved the end result which looks very natural and the iridescent color accents were visible even though it was an overcast day. I can honestly say that I was never happier with a salon coloring before. I'm excited to see how the color keeps itself and in the meantime I'll take proper care of it to minimize fading.
Illumina Color is being offered since the beginning of this month in Switzerland by professional hair salons carrying Wella products. If you're interested in natural shades that don't look artificial at all, check to see if your hair dresser of choice carries this new range.